Privacy Policy
1. Who we are
This website is operated by Booked. Dent Ltd, trading as Sentinel Connect ("we", "us"), a company registered in England and Wales under company number 17073892, with its registered office at 2 Wheeleys Road, Edgbaston, Birmingham, West Midlands, B15 2LD. For the purposes of UK data protection law we are the controller of the personal data described in this policy.
Contact: hello@sentinel.clinic [replace with the live Sentinel Connect inbox]. [If a Data Protection Officer or privacy contact is appointed, name them here.]
2. What this website collects
This is a brochure site. It has no user accounts and no forms that submit data to us. The personal data involved is limited to the following.
| Data | Where it comes from | Why |
|---|---|---|
| Anything you send us by email | You, when you click a "design conversation" or contact link — this opens your own email client, including any studio configuration you chose | To reply to your enquiry and, if you wish, to arrange a conversation about the service |
| Technical data: IP address, browser type, device, pages requested, referring page, timestamps | Automatically, in our hosting provider's server logs when you load the site | Security, abuse prevention, and keeping the site running |
| Your UK/US edition choice | Stored on your device in browser local storage when you use the region toggle | So the site remembers which edition to show you. This is not a cookie, is never sent to us, and can be cleared in your browser settings |
| IP address sent to Google when fonts load | The site loads its typefaces from Google Fonts; your browser requests the font files from Google's servers | Displaying the site as designed. See Google's privacy policy at policies.google.com/privacy |
Region detection. To show the right edition on first visit we check your device's time-zone setting in your browser. This happens entirely on your device; no location lookup is made and nothing is sent to us.
Analytics. [If you add Google Analytics, Plausible, Meta Pixel, a chat widget or similar, describe it here, and add a consent banner for any tool that sets non-essential cookies or fingerprinting identifiers.] At the time of writing the site sets no analytics or advertising cookies.
3. Legal bases (UK GDPR)
- Responding to your enquiry — our legitimate interest in answering people who contact us, and, where relevant, taking steps at your request before entering into a contract (Art. 6(1)(b) and (f)).
- Technical and security data — our legitimate interest in running a secure, reliable website (Art. 6(1)(f)).
- Region preference — strictly necessary to provide a feature you have asked for (PECR reg. 6(4)).
4. Who we share data with
We do not sell personal data and we do not share it with third parties for their own marketing. We use the following service providers, who process data on our instructions:
- Web hosting / CDN: [e.g. Netlify, Inc. / Cloudflare, Inc.] — serves the site and holds server logs.
- Email: [e.g. Google Workspace / Microsoft 365] — receives and stores email you send us.
- Google Fonts (Google LLC / Google Ireland Ltd) — font delivery, as above.
- Distribution partners: Sentinel Connect is delivered with partner organisations [e.g. AIQ]. If your enquiry is best handled by a partner we may pass your contact details and message to them so they can respond. [Delete if not applicable.]
We may also disclose data where required by law, to enforce our terms, or in connection with a sale or reorganisation of the business.
5. International transfers
We are based in the United Kingdom. Some of the providers above are in the United States. Where personal data leaves the UK we rely on the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or on the provider's certification under the UK Extension to the EU–US Data Privacy Framework, as applicable.
6. How long we keep data
- Enquiry emails: for as long as needed to deal with your enquiry and, if you become a client, for the life of the relationship plus [6] years for record-keeping.
- Server logs: typically no more than [30] days unless retained for a security investigation.
- Region preference: until you clear your browser storage.
7. Your rights (UK and EU visitors)
You have the right to ask for access to your personal data, to have it corrected or erased, to restrict or object to our processing, and to receive it in a portable format. Where we rely on legitimate interests you may object at any time. To exercise a right, email us at the address above. We will respond within one month.
You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk, 0303 123 1113) or, if you are in the EU, to your local supervisory authority. We would appreciate the chance to resolve any concern first.
8. Notice for United States visitors
This section supplements the rest of the policy for visitors in the United States.
California (CCPA / CPRA)
In the preceding 12 months we have collected the categories of personal information listed in section 2: identifiers (name, email address, IP address), internet activity (pages visited, referrer), and any information you choose to include in an email. We collect it directly from you and from your device, for the purposes in section 2, and share it only with the service providers in section 4. We do not sell personal information, and we do not share it for cross-context behavioural advertising. We do not use or disclose sensitive personal information for purposes that would trigger a right to limit. We have no actual knowledge of selling or sharing the personal information of anyone under 16.
California residents have the right to know what personal information we collect, use and disclose; to request deletion; to request correction; to opt out of sale or sharing (not applicable, as we do neither); and not to be discriminated against for exercising these rights. Submit a request by emailing us. We will verify your request by matching the email address you write from with the one we hold, and may ask for further information where needed. You may use an authorised agent; we will require proof of the agent's authority. We aim to respond within 45 days.
Because the site sets no tracking cookies, it does not currently respond to Global Privacy Control signals; if that changes we will update this policy. [Note: the CCPA only applies to businesses above certain thresholds (e.g. $25M+ annual revenue or data on 100,000+ consumers). Until you meet one, this section is voluntary good practice rather than a legal requirement — but California's CalOPPA does require any site that collects personal information from Californians to post a privacy policy, which this is.]
Other states
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon and other states with comprehensive privacy laws may have similar rights to access, correct, delete and port their data, and to opt out of targeted advertising, sale, or profiling. We do not engage in targeted advertising, sale or profiling. To exercise a right, email us; if we decline a request you may appeal by replying to our decision and we will respond within 45 days.
Nevada
We do not sell covered information as defined by Nevada law.
9. Children
This site is intended for businesses and is not directed at anyone under 18. We do not knowingly collect data from children. If you believe a child has sent us personal data, contact us and we will delete it.
10. Security
The site is served over HTTPS. Email and logs are held with providers that maintain industry-standard security controls and access to them is restricted to people who need it.
11. Changes to this policy
We will post any changes on this page and update the effective date. Material changes will be highlighted at the top of the page for at least 30 days.
12. Contact
Booked. Dent Ltd (trading as Sentinel Connect)
2 Wheeleys Road, Edgbaston, Birmingham, West Midlands, B15 2LD
hello@sentinel.clinic